CASE STUDYRHINO Truck & Trailer Catalogue.
Technical product catalogue for RHINO Guards
The RHINO Heavy Truck & Trailer Product Catalogue was created to bring clarity, consistency, and structure to an extensive product range used across the transport industry in New Zealand and Australia.
Designed as both a print and digital sales tool, the catalogue needed to support real-world use across trade shows, quoting conversations and day-to-day sales use. It needed to feel practical, highly functional and easy to navigate, while still presenting the RHINO brand in a polished and professional way.
Because when the product range grows, clarity becomes part of the performance.
Market
New Zealand + Australia
Services
Catalogue design, layout systems, technical tables, content organisation, photography enhancement, print management
Client
RHINO Guards
Format
Print + Digital
Built for the heavy lifting
The catalogue brought together a large range of truck and trailer products, technical specifications, tables, imagery and supporting information into a single cohesive document.
This second edition evolved from the original catalogue design, refining the layout system and strengthening consistency across the publication while aligning with RHINO’s evolving branding.
The goal was to create something highly functional without losing visual polish. A catalogue people could quickly navigate and confidently use in real-world situations, whether that was in a sales meeting, at a trade show, or helping customers compare options more confidently.
Because good information is only useful if people can actually find what they need.
Designed for the people who know the difference
Strong hierarchy, structured layouts, carefully organised tables, and clear navigation helped create a catalogue that felt intuitive to navigate and easy to work with.
With a large amount of technical content and product variation, readability became just as important as presentation. Information needed to feel structured, digestible and easy to navigate, despite the scale of technical detail involved.
Photography and supporting content were refined throughout the process to create consistency across the catalogue, while digital versions included active links and navigation to improve usability across devices.
The final result balances practical function with a more modern and professional presentation of the RHINO product range.
Helping the right products find the right fit
The catalogue was designed to keep sales conversations moving.
Used across both domestic and international markets, it became a practical tool for helping customers understand product options, compare specifications, and navigate a broad range of truck and trailer products more confidently.
The publication has been used across trade shows, quoting conversations, and day-to-day sales interactions, helping make product selection and sales conversations easier for both staff and customers.
Because when technical information is organised well, conversations move faster and decisions become easier.
Designed to go the distance
The RHINO Guards catalogue was created to be more than a product list.
It became a hard-working sales and communication tool that supports the brand wherever product decisions are being made, helping present complex information in a way that feels clear, professional, and easy to work with in real-world situations.
Because the right catalogue doesn’t just organise products.
It strengthens confidence in the brand behind them.
Like a well-designed mudguard, good catalogue design isn’t just about appearance.
It’s about performance under real-world conditions.
Selected Work.
Considering your own catalogue or publication?
Whether it’s a technical catalogue, product guide, annual report, or something entirely different, the right publication can make complex information far easier to navigate, understand and use. Happy to have a kōrero.