Publications that carry weight.

Some pieces don’t need hype.
They need to feel solid.

FOR WORK THAT HOLDS ATTENTION

Publishing is where your organisation slows down, takes stock, and presents something that lasts.

Something considered. Something credible.

Annual reports. Long-term plans. Consultation documents. Catalogues.
One-off publications that matter.

These are the pieces people trust you with.

Why publishing still matters.

A well-produced publication signals intent. These are the pieces stakeholders judge you by and the ones that get read, remembered, and shared.

It quietly communicates that:

  • we’ve thought this through

  • we respect our audience

  • we take our role seriously

In a sea of short-form content, a well-made publication signals clarity, credibility, and confidence.

It doesn’t shout.
It doesn’t rush.
It just does its job well.

This is where Plenty Creative comes in.

I’m Sarah, and this is Plenty Creative.

I work with organisations who need their publications to feel clear, credible, and well resolved.
Not overdesigned.
Not watered down.
Not chaotic behind the scenes.

Publishing projects often involve multiple stakeholders, layers of content, and real scrutiny. I bring structure, calm, and an editorial eye that keeps everything moving without losing the plot.

You get a process that feels steady, and an end result you’re proud to put out into the world.

  • “Sarah understands how both small and large organisations work, and the reality of managing projects with multiple stakeholders. She asks the right questions, understands business goals, and designs with a clear sense of how the final output supports those goals. That makes her a trusted designer to work with on complex projects.”

    —Lindsay, Indigo Media

Outcomes that matter.

What publishing looks like with me

Publishing projects are typically:

  • Medium to large in scope

  • One-off or periodic

  • Content-heavy

  • High visibility

Common projects include:

  • Annual reports

  • Long term plans

  • Consultation documents

  • Product catalogues

  • History books

  • Special project publications

Each one is approached with care, clarity, and respect for the audience it’s meant for.

Turning complexity into clarity

You might arrive with:

  • Content from multiple contributors

  • Technical or regulatory information

  • Existing material that needs shaping

  • A tight timeline, with a lot riding on the outcome

That’s normal.

I help bring order to complexity.
Structuring content so it’s readable.
Designing layouts that guide the eye.
Making sure information lands clearly and confidently.

Good publishing isn’t about decoration.
It’s about helping people understand what matters.

What good publishing does for you

A publication that:

  • Feels credible and considered

  • Reflects the maturity of your organisation

  • Communicates clearly with its intended audience

  • Is easy to navigate and genuinely readable

  • Holds up under scrutiny

It supports your reputation, rather than asking people to work hard to understand you.

Print, digital, or both

Some publications live in print.
Some need to work digitally.
Many need to do both.

I’ll guide you through format decisions, accessibility considerations, and production details so the final result works in the real world, not just on screen.

If printing is involved, I can manage that process through to delivery.

Publishing vs Editorial

What’s the difference?

Publishing projects are typically one-off or occasional.
Editorial projects are ongoing and rhythm-based.

If you’re producing magazines or newsletters on a regular schedule, Editorial is the better fit.

If you need a standalone publication done properly, this is the right place.

Tell me about your project

Grounded in Aotearoa

I work with New Zealand organisations, for audiences here and beyond.

I understand the balance between professional and plain spoken.
Between formal requirements and human communication.

No corporate waffle.
No unnecessary drama.

Just good publishing, done well.

TRUST ANNUAL REPORT
Annual report design and print, including complex data, charts and tables

 

SURVEY REPORT
Report design and layout

 

PLAZMART CATALOGUE
Catalogue design and print

 

RHINO PRODUCT CATALOGUE
Product catalogue design and print for domestic and international audiences

 

THE CUTTING EDGE – RED STAG
History book design and print, case-bound publication

Common questions.

  • I can work design-only, or manage the publishing process end to end. That includes structure, layout, coordination, and print production if required. The level of support is shaped to suit the project and what you already have in place.

  • Yes. Many projects need to work across both formats. I’ll guide decisions around layout, accessibility, and production so the final publication behaves properly wherever it’s read.

  • That’s common. I can help shape, structure, and refine existing content as it comes together, so the publication reads clearly and confidently by the time it’s finished.

  • Timeframes depend on scope, content readiness, and review processes. I’ll outline a realistic timeline at the start and keep things moving steadily through to delivery.

  • Publishing work varies widely, so projects are scoped based on the content, format, and level of support required. Submitting a brief is the best way to get an accurate estimate.

Tell me about your project

Thinking about a publication?

This is a good fit if you’re:

Preparing an annual report or long-term plan
Running a consultation process
Producing a catalogue or significant document
Responsible for a publication that needs to stand up to scrutiny

We can work through the scope, intent, and the best approach for your project.

Submit a Brief
Get in Touch