It all begins with boredom an idea.

Plenty Creative is led by Sarah Lane, a Bay of Plenty local who decided that what the planet really needed, in addition to a truly sustainable energy source, was a great quality magazine to show the world what an awesome place the Bay is. With more than 30 years of combined media experience behind us, we knew print wasn’t dead – in fact, it could play nicely with the digital kid – so we corralled some of the best creative minds in the area to help make this labour of love a force to be reckoned with. We love that our readers, subscribers and advertisers were just as passionate about it as we were; turns out there was a real appetite for fresh design and content (as opposed to cutting and pasting), thinking outside the box, and coming up with something new. These days, Plenty Creative helps all kinds of clients and businesses share their own stories too. It’s our way of spreading that creative aroha and, erm… saving the world, one project at a time.

Sarah Lane is a highly experienced graphic designer with over 10+ years of professional experience. Along the way she’s worked in a variety of different design studios, gaining a diverse range of skills and expertise, but one area she really excels in is publication design. Whether it's designing a book, magazine, or brochure, Sarah has a keen eye for the dark arts of layout, typography, and image selection, and knows how to create beautiful, effective designs that engage the reader.

We pride ourselves on being a lean, keen creative machine - so get in touch and let’s get the ball rolling.