Your stories, elevated.
Editorial and magazine design for organisations ready to invest in communication that lasts.
BUILT FOR ATTENTIONWhere editorial makes the difference.
Some organisations communicate constantly. Very few do it with intention.
That’s where editorial design comes in. Not quick updates or one-off pieces, but magazines and newsletters designed to be opened, read, and returned to.
Publications that carry weight, pace themselves properly, and respect the reader’s time.
This is long-form communication done well. Considered layouts. Thoughtful structure. Content given room to breathe and be taken seriously, rather than rushed through or skimmed past.
For organisations who still believe a good publication should be read, not scrolled, half-forgotten, or quietly ignored.
If you’ve ever picked something up and thought, this feels good to read, that’s editorial design doing its work quietly in the background.
Why editorial still matters.
You already have plenty to say. Stories. Updates. Wins. People. Impact.
What’s often missing is the time, structure, and headspace to turn all of that into something cohesive, consistent, and genuinely engaging.
Instead, it ends up scattered. Across documents. Emails. Draft folders. Someone’s head. Or worse, nowhere at all.
An editorial publication pulls it together. It gives your content rhythm, context, and a proper home. It creates continuity. And it makes your organisation feel considered, credible, and confident in how it communicates.
Editorial design isn’t about decoration. It’s about structure, pacing, and knowing when to step back and let the content do the talking.
This is the kind of work where words matter, images aren’t just filler, and every page has a job to do. Long-form content, recurring issues, special editions. The kind of communication that builds credibility over time, rather than chasing attention for a few loud minutes online.
This is where editorial comes together.
I’m Sarah, and this is Plenty Creative.
Editorial is one of the things I do best. Magazines, newsletters, and ongoing publications with real stakeholders, moving parts, and expectations that don’t switch off between issues.
I work with organisations who care how they’re perceived, how they communicate, and how their brand shows up over time.
And who would rather not manage another complex process internally.
A flexible editorial partnership
-
Design only
You bring the content. I shape it into a clear, considered editorial layout that holds together issue after issue.
Best suited to teams with content ready to go, who want strong editorial structure, pacing, and design, without additional content support.
-
Design + content support
You’ve got the raw material. I help organise, refine, and edit what’s there so it reads well and works as a complete publication.
This often includes light editing, content shaping, and helping make sense of information that’s been written by multiple people.
-
Full editorial service
Minimal effort from you. I manage the moving parts, contributors, details, and delivery so the publication keeps moving without becoming another internal job to juggle.
This can include:
- Editorial design and layout
- Content planning and structure
- Writing and content creation
- Proofreading and editing
- Photography sourcing or direction
- Advertising and contributor coordination
- Print management through to deliveryOne point of contact.
One consistent look and feel.
One less thing for your team to manage.
The outcome.
What you end up with
A publication that feels considered, confident, and human. Something your audience actually wants to spend time with, rather than skim past or ignore.
It means your audience feels seen and connected, not bombarded or tuned out. Stakeholders understand what you’re doing and why. And internally, you finally have something you’re genuinely proud to put your name on. The kind of communication that becomes part of your organisation’s identity, not just another output.
Over time, that builds trust. It makes your brand feel established, credible, and professional without trying too hard.
Most of my editorial work lives in the magazine world. Print, digital, or a combination of both. Projects with contributors, deadlines, and content that evolves right up until the last possible second.
I handle editorial layout, structure, and production, working closely with editors and teams to make sure the publication works as a whole, not just page by page. Calm, considered magazine design that doesn’t lose the plot when things get busy. Because they always do.
This isn’t about bulldozing ideas or dropping your content into a template and calling it done. Editorial work needs care, patience, and back-and-forth. It means asking the right questions, thinking about hierarchy and pacing, and noticing the small details others miss because they’re too close to it.
Whether your publication runs quarterly, monthly, annually, or somewhere in between, we’ll find a rhythm that works for you.
The goal isn’t output for the sake of it. It’s consistency, quality, and ease.
I work with New Zealand organisations, for audiences here and beyond. I understand the balance between professional and plain spoken, between formal requirements and human communication.
No corporate waffle.
No overcooked nonsense.
Just good editorial, done properly.
INFLIGHT MAGAZINE
Editorial double-page spread, photographed in-flight.
PLENTY MAGAZINE
Magazine covers and interior spreads.
PLENTY MAGAZINE
Feature article spread, Pink & White Gin.
PLENTY MAGAZINE
Feature article spread, Pink & White Gin.
AIR CHATS
In-flight magazine covers, Air Chathams.
Common questions.
Things clients often ask before we get started.
-
Yes. I offer different levels of support depending on what you need.
Some clients come to me with content ready to go and want strong editorial design and structure. Others want help shaping, editing, or organising content that already exists. And some want a full editorial service, where I manage the moving parts and keep the publication on track from start to finish.
We’ll talk through what makes sense for your team, your timelines, and how involved you want to be. You can start small and build up if needed.
-
It depends on what you’re producing. I work on one-off editions as well as regular monthly, quarterly, or annual publications, and we’ll find a rhythm that fits your schedule.
-
Yes. That includes internal staff newsletters, stakeholder publications, and customer-facing magazines or editorial content.
-
Absolutely. Many clients begin with design-first support and add editorial or full-service help as their needs evolve.
-
Yes. The work is shaped around your voice, your culture, and your audience. No generic templates or copy-paste corporate tone.
Looking for a one-off publication instead? Take a look at Publishing.
Need flexible, ad-hoc design support? Creative Support might be a better fit.
Thinking this might be for you?
If you’ve been reading this and nodding along, it’s probably worth a conversation. Editorial partnerships work best when there’s clarity up front about what you’re trying to achieve, how often you’re publishing, and how much support you want around it.
If you’re exploring an editorial or magazine project and want a designer who understands long-form content, editorial workflows, and the reality of working to real deadlines with real people, let’s talk.