Your stories, elevated — the publications that shift perception.
Some organisations talk a lot.
Some communicate often.
Very few do it well.
That’s where a great editorial strategy changes everything.
Not flyers.
Not one-off posts.
Not “just another update”.
We’re talking magazines and newsletters that people actually open.
Read.
Keep.
Share.
The kind of publication that quietly says: these guys know what they’re doing.
Why editorial still matters
(and why most organisations don’t have one)
You’ve got the stories.
The updates.
The wins.
The people.
The impact.
What you probably don’t have is the time, structure, or internal sanity to turn all of that into something cohesive, consistent, and genuinely engaging.
So it lives in documents.
Emails.
Draft folders.
Someone’s head.
Or worse… nowhere at all.
An editorial publication pulls it together.
Gives it rhythm.
Gives it a home.
And makes your organisation look considered, credible, and confident.
This is where Plenty Creative comes in
I’m Sarah.
This is Plenty Creative.
Editorial is one of the things I do best, and have done for a long time.
Magazines.
Newsletters.
Ongoing publications with moving parts, real stakeholders, and real expectations.
I work with organisations who care how they’re perceived, how they communicate, and how their brand shows up in the world.
And who don’t want to manage another thing internally.
“Sarah of Plenty Creative isn’t just creative. She understands how small (and large businesses) work and that there are frequently multiple stakeholders in a project. This makes her a first-choice designer for any marketer or business owner to work with because she asks the right questions, understands the business’s goals and understands ow the final design product relates to those goals. Oh, and she’s a talented and creative designer too!”
A flexible editorial partnership
(design only… or everything handled)
Editorial with Plenty Creative isn’t one size fits all.
You can come to me for:
Design only
You bring the content. I make it sing.
Design + content support
I help organise, shape, edit, and refine what you already have.
Full editorial service
Minimal effort from you.
I manage the moving parts, the contributors, the details, and the delivery.
That can include:
Editorial design and layout
Content planning and structure
Writing and content creation
Proofreading and editing
Photography sourcing or direction
Advertising and contributor coordination
Print management and delivery
One point of contact.
One consistent look and feel.
One less thing for your team to worry about.
What you end up with
(and how it makes you look)
A publication that:
Your audience feels heard, seen and connected — not bombarded.
Stakeholders think you get them.
You suddenly have something you can be genuinely proud of — the kind of communication that becomes part of your identity.
Feels confident, considered, and human
Reflects the calibre of your organisation
Engages your audience instead of talking at them
Builds trust over time
Makes your brand feel established and professional
people feel understood
readers feel connected
internal teams feel proud
Internally, it creates clarity and pride.
Externally, it builds credibility and connection.
It quietly does a lot of heavy lifting.
Ongoing, recurring, or project by project
Some clients publish quarterly.
Some monthly.
Some annually with additional issues.
Some start with one and wonder how they ever lived without it.
We’ll find the rhythm that works for you.
The goal isn’t output for the sake of it.
It’s consistency, quality, and ease.
And yes, it’s very Kiwi
I work with New Zealand organisations, for New Zealand audiences.
I get the nuance, the tone, the pacing, and the balance between professional and human.
No corporate waffle.
No overcooked nonsense.
Just good editorial, done properly.
“Second quote something like Sarah is awesome, and we’re getting feedback we never expected”
Frequently asked questions
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Yes, and we tailor how far we take it so you feel supported without overwhelm.
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From one-off editions to regular monthly or quarterly publications — I’ll work with your schedule.
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Yes. Both internal staff newsletters and customer-facing magazines/newsletters are supported.
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Absolutely. Many clients start with design-first and add editorial or full-service as their needs grow.
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Absolutely. We work with your voice, your culture and your audience (no copy-paste corporate speak here).
Got a one-off or a special project? Check out Publication Services.
Need help with flyers, event material or branded content? Creative Support has you covered.
Thinking this might be for you?
If you’re reading this and thinking:
“We should probably have a magazine…”
“Our newsletter could be so much better…”
“We’ve got content, we just can’t pull it together…”
“This would make us look bloody good…”
You’re probably right.
Let’s talk about what an editorial partnership could look like for you.