CASE STUDYBeyond the Benchtop.
Annual lookbook publication for Kitchen Studio
Beyond the Benchtop is Kitchen Studio’s annual lookbook publication, created to showcase award-winning kitchens, premium products, and the people behind them.
Part inspiration piece, part showroom extension, the publication was designed to feel more like a beautifully crafted coffee table book than a traditional catalogue. Something people would sit with, flick through repeatedly, leave open on the bench, and return to while planning one of the biggest investments in their home.
Because kitchens aren’t impulse purchases. People need time to picture themselves in them first.
Frequency
Annual
Services
Editorial layout, publication design, advertising coordination, print management
Client
Kitchen Studio
Format
Print + Digital
Built for the long sit
From the outset, the goal was to create something that felt as refined and thoughtfully crafted as the kitchens inside it.
Kitchen Studio wanted something that reflected the quality of their work, the calibre of their designers, and the premium experience they’re known for. Something that elevated not only the kitchens themselves, but the perception of the brand behind them.
The publication needed to feel aspirational without becoming untouchable. Polished without feeling cold. Informative without reading like a sales brochure.
The publication also became one of the first major pieces produced under Kitchen Studio’s refreshed brand, helping bring the new visual direction to life in a tangible, highly polished format.
Like any good kitchen, balance mattered.
The result is a publication that feels considered from cover to cover, combining editorial-style storytelling with practical inspiration people can genuinely connect with.
Built for the coffee table
Beyond the Benchtop was intentionally designed to become a publication people would return to throughout their renovation journey.
Strong typography, spacious layouts, carefully paced content, and high-quality imagery shape a reading experience that feels calm, polished, and easy to spend time with.
Each kitchen is given room to be properly experienced, allowing readers to appreciate the details, materials, textures, and atmosphere that make every space feel distinct.
Supplier advertising is integrated carefully throughout the publication, sitting naturally within the overall flow and helping maintain the premium feel of the piece.
Production and finishing choices were equally important. Paper stock, print finishes, and tactile details all play a role in how the publication is experienced. The weight of the paper, the feel of the cover, even the pace of turning pages, all contribute to how the Kitchen Studio brand is perceived.
Because presentation changes how people value what they’re looking at.
Turning inspiration into action
The response to Beyond the Benchtop has been overwhelmingly positive from clients, suppliers, and designers alike.
The publication has become an aspirational piece within the industry itself, with suppliers and designers actively wanting their work featured within its pages.
More importantly, it’s influencing real-world decisions. Featured kitchens have directly sparked customer enquiries, with prospective clients referencing projects from the lookbook they wanted recreated in their own homes.
That’s the power of a well-crafted publication. It doesn’t just present information. It helps people emotionally connect with what’s possible.
Built to be savoured
Beyond the Benchtop was created to leave a lasting impression.
More than a showcase piece, it became an extension of the Kitchen Studio experience itself. Something clients return to for inspiration, suppliers are proud to appear within, and designers actively aspire to be featured in.
It supports the sales process naturally, helping people visualise possibilities within their own homes while reinforcing the quality and craftsmanship behind the Kitchen Studio brand.
The right publication changes more than perception. It changes the level of connection people feel with a brand.
The best lookbooks don’t just showcase kitchens.
They leave people hungry for their own.
Considering your own magazine or publication?
Whether it’s a lookbook, brand publication, annual report, or something entirely different, the right publication can become far more than a printed piece.