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Paragraph 1 (bold) Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
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Paragraph 1 We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do. Our process is simple, thoughtful, and designed with your experience in mind. We believe great results come from clear steps, open collaboration, and a shared sense of purpose.
Meet the Founder
We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life.
WORK THAT SPEAKS FOR ITSELFTake a look at a selection of our recent projects, crafted with care and designed to make an impact. Each one tells a story of creativity, collaboration, and results.
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Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
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Our office is conveniently located in Manhattan. A place to gather, grow, and reconnect.
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On-call design support
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Project-based creative
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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In-house design support
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“Quality is never an accident.
It is always the result of intelligent effort.”
— JOHN RUSKINSo what does that actually look like?
Creative support usually sits alongside whatever else is already going on. Internal teams. External suppliers. Ongoing comms. Half-baked ideas. Half-finished documents.
I work with the reality, not the ideal.
That might mean stepping into something already underway, picking up existing design, or helping bring a bunch of moving parts back into line so everything feels consistent and considered again.
Creative support often includes things like
That might look like help with:
Flyers, posters, and everyday marketing material
Signage and display pieces
Formatting and layout of reports or documents
Campaign or event support
Picking up existing design and carrying it forward
Keeping things consistent when multiple people are involved
Extra capacity when in-house teams are stretched
If it needs to be designed, tidied up, brought into line, or made to feel more considered, this is usually where it fits.
What it’s actually like working together
You won’t need to start from scratch or explain everything three times.
I’m used to stepping into work that’s already underway, getting my head around how things are done, and getting on with it. Calmly. Thoughtfully. Without drama.
The aim is to reduce mental load, not add another thing to manage.
You’ll get design that’s practical, well considered, and appropriate for how it’s actually going to be used, printed, shared, or read. No fluff. No overcomplication. And no disappearing halfway through. This work is handled directly by me, so you’ll always know who you’re dealing with and where things are at. This tends to suit organisations who want reliable design support, without the hassle of hiring or managing another supplier.
What that looks like in the real world
I’ve been working across design studios, the corporate sector, and local government for 15+ years, which means I’m well acquainted with complexity, approvals, feedback loops, and documents that start life as “just a quick thing” and end up being… not that.
Reports. Books. Magazines. Catalogues. Long-form publications where the details matter and the final output needs to hold its own, whether it’s on a boardroom table, in a letterbox, or flicked through with a coffee in hand.
This is where editorial and publication design really earns its keep. Structure. Hierarchy. Flow. The dark arts of layout and typography. Knowing when to add emphasis and when to leave well enough alone.
Digital can do its thing too. Print and digital aren’t enemies. They just behave differently, like siblings who’ve learned to coexist.
A bit of backstory (because it explains a lot)
About ten years ago, I co-founded Plenty magazine with another Bay of Plenty local. It was an intentional dive into the magazine world and a very real education in what it takes to make a publication people actually want to read.
Working alongside writers, photographers, advertisers, printers, and readers taught me a few things. Pacing matters. White space is not wasted space. And if you don’t respect the content, it will absolutely show.
That experience still shapes how I approach publication and editorial projects today. Less shouting. More substance.
How I work
I work independently, which keeps things focused and personal. When a project needs extra hands, I collaborate with writers, editors, photographers, and printers I trust to do good work without drama.
You get one clear point of contact. A steady hand. Someone who knows how to wrangle content, spot issues before they become problems, and get things over the line in one piece.
Swings and roundabouts. No heroics required.
The end goal (always)
To make your content feel clear, credible, and properly sorted.
To deliver something you’re comfortable putting your name on.
To take a big, messy pile of information and turn it into something that behaves.
If that sounds like what you’re after, we should probably have a kōrero.
Ways we might work together
Publishing & Publications
Books, annual reports, and publication design projects that need clarity, consistency, and polish.
Print-first thinking, with digital behaving where it needs to, not trying to steal the show. You can read more on the publishing page.
Editorial & Magazines
Long-form editorial projects where structure, pacing, and readability really matter.
Magazines, reports, and content-heavy pieces that need a steady hand and a decent eye to pull everything together. See more about editorial work.
Creative Support
Ongoing or on-demand design support for teams who need things made, fixed, extended, or quietly sorted.
No big song and dance. Just reliable design help when it’s needed. Find out more about creative support.
Already got a project in mind already?
Submit a brief
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